Monday, April 21, 2014

Scout navigation marketing

Just a brief foray here into navigation marketing.  SCOUT, to be specific.
You know, when you get in the car and turn on the old GPS and attempt to find a local business, as I did online in an earlier post here. What actually happened on that cold February day was, I turned to the GPS on my phone to find local nurseries.  I found 6 of them in my local area. Following the mapping directions, I went to 4 of them and found NONE.  Yes, NON-EXISTENT.  That's a lot of wasted gas ya' know (I'm saying that in my very bad Irish accent 'ya nooooo'.)  Anyway, getting back to my original thoughts;  If companies would post information (marketing) about their businesses with the mapping software companies, I wouldn't have had to waste all that time and gas. And what a great, free promotional spot for their company!

For instance, SCOUT  is a Telenav company. This is one of the mapping software products that I have on my Samsung Galaxy S4.  Here are the first pages  that come up when I choose a particular local grocer that I love:


Fresh Market Aiken Scout Screen
Notice with this screenshot there is a section for the address, phone number, how far away the store is located from me, and other basic information, and down below, we find "rating" and another for "map". But how would someone who has never experienced Fresh Market know what a wonderful store it is? Or how long it's been in business?  Or what types of products they carry? Or what their hours are?



Fresh Market August Scout Screen
Now, here is a screenshot for another Fresh Market not too much further away.  There's a section for "overview" here, and when I scroll down below (out of the screenshot) there are also sections for "hours", "rating", and "map". This is where The Fresh Market is giving information about their producst and services. They could even tell about their set specials here (Thursday little big meals, Fish Friday, you get the idea). This is FREE.
How do you update your listing, you ask?  Interestingly enough, Telenav populates these sections from yellowpages.com on a quarterly basis.  Either as a customer or a business owner, you can add information to this and have it updated.  It's really that simple.  What are you waiting for?  When you get done updating  your business, post it in the comments below and let me know who you are.

Have a fabulous week!






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