Build it and they will come? I think not.

It's a very rainy Monday here in Aiken and it's taking everything I have to keep on task.  I think this is the ultimate challenge of content marketing for my business.  Build it and they will come? I think not. I think it will take continuous and conscientious management and attention to detail. Not only in the products I sell, and managing my website (which is a lot of work in and of itself), but with the marketing of it. Sometimes it's hard to get up on Monday morning, knowing that I need to put out a blog post. Yeah, I've been thinking it up in my brain over the weekend, and maybe even wrote down a few notes on what I want to say, but that's not the same as actually sitting down and writing it and posting it out. I have made a commitment to myself to have it done and posted on Mondays, and I have to stick to it. Build it and they will come.  No. It takes self control, and persistence (of which I have much). And motivation.
Speaking of motivation, I have come across a website called TED TALKS. Unbelievably awesome, this site is unique in that it consists of videos of influential and thoughtful speakers. Their "talks" last 18 minutes or less.  My guess is that after 18 minutes, it becomes a speech, and it would become boring. These talks are not boring. Try it. You have over 1700 to choose from.

Have a great week!