Scout navigation marketing

Just a brief foray here into navigation marketing.  SCOUT, to be specific.
You know, when you get in the car and turn on the old GPS and attempt to find a local business, as I did online in an earlier post here. What actually happened on that cold February day was, I turned to the GPS on my phone to find local nurseries.  I found 6 of them in my local area. Following the mapping directions, I went to 4 of them and found NONE.  Yes, NON-EXISTENT.  That's a lot of wasted gas ya' know (I'm saying that in my very bad Irish accent 'ya nooooo'.)  Anyway, getting back to my original thoughts;  If companies would post information (marketing) about their businesses with the mapping software companies, I wouldn't have had to waste all that time and gas. And what a great, free promotional spot for their company!

For instance, SCOUT  is a Telenav company. This is one of the mapping software products that I have on my Samsung Galaxy S4.  Here are the first pages  that come up when I choose a particular local grocer that I love:

Notice with this screenshot there is a section for the address, phone number, how far away the store is located from me, and other basic information, and down below, we find "rating" and another for "map". But how would someone who has never experienced Fresh Market know what a wonderful store it is? Or how long it's been in business?  Or what types of products they carry? Or what their hours are?

Now, here is a screenshot for another Fresh Market not too much further away.  There's a section for "overview" here, and when I scroll down below (out of the screenshot) there are also sections for "hours", "rating", and "map". This is where The Fresh Market is giving information about their producst and services. They could even tell about their set specials here (Thursday little big meals, Fish Friday, you get the idea). This is FREE.
How do you update your listing, you ask?  Interestingly enough, Telenav populates these sections from yellowpages.com on a quarterly basis.  Either as a customer or a business owner, you can add information to this and have it updated.  It's really that simple.  What are you waiting for?  When you get done updating  your business, post it in the comments below and let me know who you are.

Have a fabulous week!

A bit of fun after tax day....

To celebrate my doneness with US income tax filing for the year 2013, I am including some funnies I found online to which some of you may be able to relate. I know I did.  Click on the links below the images to go to the original sites for more humor, or to find out more from the authors.  Please note, though, that I posted the "clean" ones.  Others on their sites may be suited only for adults, or may be offensive to some.  I say GO FOR  IT!

imFORZA

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Mission Imbloggable

burnetts boards

Snitchim

Have a great week!

Build it and they will come? I think not.

It's a very rainy Monday here in Aiken and it's taking everything I have to keep on task.  I think this is the ultimate challenge of content marketing for my business.  Build it and they will come? I think not. I think it will take continuous and conscientious management and attention to detail. Not only in the products I sell, and managing my website (which is a lot of work in and of itself), but with the marketing of it. Sometimes it's hard to get up on Monday morning, knowing that I need to put out a blog post. Yeah, I've been thinking it up in my brain over the weekend, and maybe even wrote down a few notes on what I want to say, but that's not the same as actually sitting down and writing it and posting it out. I have made a commitment to myself to have it done and posted on Mondays, and I have to stick to it. Build it and they will come.  No. It takes self control, and persistence (of which I have much). And motivation.
Speaking of motivation, I have come across a website called TED TALKS. Unbelievably awesome, this site is unique in that it consists of videos of influential and thoughtful speakers. Their "talks" last 18 minutes or less.  My guess is that after 18 minutes, it becomes a speech, and it would become boring. These talks are not boring. Try it. You have over 1700 to choose from.

Have a great week!